We’ve all played Drink While You Think, but here’s how to add a new, selfless twist to the classic boozing game.
In this all-new conscientious version, Think While You Drink allows you to purchase wine confidently knowing the bodega has made a social or environmental commitment, adheres to Fairtrade rules or donates a percentage of its profit. Malbec with morals, sipping with scruples, consider it your duty to drink.
Though Argentina is very much a Fairtradewine producer along with Chile and South Africa, most FT wares are exported to the UK and Europe so we never get to exert conscientious purchasing power. Until last year, when Bodega Alta Vistalaunched Finca Montefloresonto the domestic market, making it the first Argentine comercio justo wine to be produced and sold here.